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IGNOU BRL-105 (July 2024 – June 2025) Assignment Questions

(A) Short Type Questions

1. Explain the importance of customer service. Discuss in detail various barriers which adversely influence good customer service?

2. What are the prerequisites for selling from a salesperson’s point of view. Discuss selling technique in a fast-food retailing, ex. Mcdonald’s?

3. Explain various types of customer personalities. Discuss closing methods that may work with different personalities.

4. What do you understand by service quality. Explain in brief the determinants of service quality.

5. Explain the types of customer loyalty. Describe the ways through which customer loyalty can be effectively built.

6. What is service recovery? Explain the key benefits of service recovery strategy.

7. Write short notes on the following:

a) Internal marketing.
b) Teamwork.

(B) Essay Type Questions

8. a) Explain the need and importance of customer innovation in customer services? Discuss strategies for customer service innovation.
b) Differentiate between product innovation and service innovation?

9. Describe the process of empowering customer services. Explain the advantages and disadvantages of empowering customer service.

BRL-105 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Customer Service Management
Language(s)	:	English
Code	:	BRL-105
Degree	:	BBARIL
Subject	:	Retailing
Course	:	Core Courses (CC)
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.

IGNOU BRL-105 (Jul 24 - Jun 25) - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment BRL-105 – Customer Service Management Then GullyBaba is the right place for you. We have the Assignment available in Urdu language. This particular Assignment references the syllabus chosen for the subject of English, for the Jul 24 - Jun 25 session. The code for the assignment is BRL-105 and it is often used by students who are enrolled in the BBARIL, IGNOU Solved Assignments Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.