PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU BRL-108 (July 2024 – June 2025) Assignment Questions
(A) Short Type Questions
1. How do demographics, life-style and stages in life-cycle influence consumers’ decision making? Explain the concept of perception in influencing consumer behaviour.
2. What are the crucial elements of effective implementation of a CRM programme?
3. Elucidate with the help of suitable examples that how CBDs remain a major retailing force.
4. How many types of fixtures exist? Explain the specific fixtures of each type.
5. List down the process or steps involved in merchandise planning.
6. Explain the major objectives of personal selling. What are the advantages and disadvantages of personal selling?
7. What is financial leverage? Expalin the same with suitable examples extracted from retail business.
(B) Essay Type Questions
8. Explain the important law related to taxation, excise duty, shop and establishment act, and packaged commodity act.
9. Explain the balanced scorecard perspectives with reference to a retail business – taking atleast two perspectives as examples.