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IGNOU BRL-111 (July 2024 – June 2025) Assignment Questions

(A) Short Type Questions

1. Explain the various factors that guides consumer behavior. Also define how retail staff impacts consumer behavior.
2. Discuss the importance of post- purchase evaluation and satisfaction in retail shopping.
3. How is retail consumer behavior affected by growing technological advancements and digitalization process?
4. “More and more retailers are using social media for promoting their products and services”. Explain with the help of examples.
5. Explain the various visual merchandising techniques. How do they influence consumer attention?
6. Analyze the factors that contribute to customer loyalty in the retail sector, including product quality, customer service, convenience, and emotional connection.
7. What do you mean by the term values, beliefs, and ethics? How are they important in retailing?

(B) Essay Type Questions

8. What is the role of virtual try-on in shaping the consumer behavior? What are the challenges faced by companies in using such technologies? Also provide examples of virtual try-on and augmented reality in retail.
9. a) What is user-generated content (UGC) and how does it affects retail consumer behavior?
b) Explain the key aspects of authenticity and transparency in marketing. Provide a few examples of how brands have used authenticity and transparency to their advantage on social media.

BRL-111 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Retails Consumer Behaviour
Language(s)	:	English
Code	:	BRL-111
Degree	:	BBARIL
Subject	:	Retailing
Course	:	Core Courses (CC)
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.

IGNOU BRL-111 (Jul 24 - Jun 25) - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment BRL-111 – Retails Consumer Behaviour Then GullyBaba is the right place for you. We have the Assignment available in Urdu language. This particular Assignment references the syllabus chosen for the subject of English, for the Jul 24 - Jun 25 session. The code for the assignment is BRL-111 and it is often used by students who are enrolled in the BBARIL, IGNOU Solved Assignments Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.