PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU BRL-112 (July 2024 – June 2025) Assignment Questions
(A) Short Type Questions
1. How has the role of merchandiser changed from historical times? Explain how it has broadened his area of activity.
2. Giving a suitable example, explain the concept of ‘Buying Behaviour Model’.
3. Describe the relationship among the basic factors of profitability with a suitable example.
4. Giving suitable examples, describe the difference between the cost mark-up and the retail mark-up. Which mark-up is used more commonly?
5. How do mark-downs affect the profitability of the retail business? How is net markdown calculated?
6. Explain the various types of reductions offered by a retail store.
7. Explain the concept of reordering quantity by giving suitable examples.
(B) Essay Type Questions
8. Suppose you want to open a retail store in a town in India. Describe your priorities and strategies for merchandising to achieve success. Justify your strategies.
9. How is category performance evaluated at Shopper’s stop? Describe the steps taken to improve it.