1. (a) Discuss the meaning, scope and importance of marketing function in an FMCG firm offering a wide range of wellness products for women.
(b) With the help of internet sources/secondary sources discuss the relevance and functions of marketing function in a developing economy like India.
2. (a) Explain and elaborate the term market segmentation. When and why marketers do consider segmentation strategies? Explain by taking an example of e-bike/scooter.
(b) Define and discuss the purpose and scope of marketing research. In what situations marketing research assume significance and necessity? Discuss.
3. (a) What is your understanding of the term consumer behavior? Why it is important for marketers to consider consumer behavior in marketing of their products and services. Discuss with an example.
(b) Distinguish product life cycle and new product development. Explain the various stages of product life cycle by taking an example of any small passenger car of your choice.
4. (a) Discuss the key determinants of pricing. Briefly explain the various pricing methods their benefits and drawbacks of each of these methods.
(b) Distinguish and explain the term channels of distribution and distribution strategy. Comment on the indirect channels of distribution that marketers can consider in marketing their product.
1. (a) Discuss the meaning and scope of Marketing function. Explain the elements of Marketing mix and their importance in designing Marketing Strategy.
(b) Elaborate the role of Marketing is a developing country like India and areas of relevance (you may access secondary/internet sources.
2. (a) Discuss the concept of Product Life Cycle (PLC). Explain in what stage of PLC the forming products are: i) Any brand of SUV of your choice ii) Base mobile phone hand set.
(b) Who is consumer? Why it is vital to have a good knowledge of consumers and their behavior for marketers? Illustrate with an example.
3. (a) When and why a firm embarks on the idea of a new product development process? Discuss. Explain with reference to any consumer durable company of your choice and the reasons there of.
(b) Discuss the determinants of pricing for a product/service. Briefly explain various pricing methods used by the marketers and their advantages and limitations.
4. (a) Explain and discuss your understanding of sales forecast. If you were to forecast sales potential for a leading top end mobile brand how would you go about in undertaking the task. Discuss.
(b) A company is planning to launch a range of multigrain biscuits for health conscious senior citizens category. Suggest a suitable brand name and the distribution strategy for the said product. Give reasons for your choice.
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