1. What is meant by consumer perceptions? How do you justify the relevance of studying perceptions when they may not accurately reflect reality? Give example(s) to illustrate your answer.
2. What do you understand by reference group influence? Suggest a few products for which you think reference groups would exert a strong influence with regard to the purchase of the product and the brand, provide explanation for your choice?
3. Briefly explain The Family Life Cycle Concept. Which of the stage(s) of the family life cycle constitute the most lucrative segment for the following products?
(i) Home appliances
(ii) Baby food
(iii) Luxury products
Explain your answer with reasons.
4. How would you differentiate between organizational buying and individual buying? Taking the example of purchase of laptops for organizational purposes and for your personal use, explain the differences.
5. Write short notes on following
a. Theories of post-purchase evaluation.
b. Nicosia’s model of consumer decision making process.
c. Concept of information processing
1. What is meant by consumer perceptions? How do you justify the relevance of studying perceptions when they may not accurately reflect reality? Give example(s) to illustrate your answer.
2. What do you understand by reference group influence? Suggest a few products for which you think reference groups would exert a strong influence with regard to the purchase of the product and the brand, provide explanation for your choice?
3. Briefly explain The Family Life Cycle Concept. Which of the stage(s) of the family life cycle constitute the most lucrative segment for the following products?
(i) Home appliances
(ii) Baby food
(iii) Luxury products
Explain your answer with reasons.
4. How would you differentiate between organizational buying and individual buying? Taking the example of purchase of laptops for organizational purposes and for your personal use, explain the differences.
5. Write short notes on following
a. Theories of post-purchase evaluation.
b. Nicosia’s model of consumer decision making process.
c. Concept of information processing
Help?
