Name: Rural Marketing
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IGNOU MS-611 (July 2024 – January 2025) Assignment Questions

1. What are the implications of the rural-urban income disparity for marketers? How does it affect rural marketing? Comment with suitable examples.

2. Identify the key differences in the environmental factors affecting buyer behaviour forrural and urban markets.

3. Do you agree that stripped down versions for rural markets at a lower cost or similar cost structures but smaller quantity can be effective as alternate strategies? Comment

4. What are the communication concepts that must be borne in mind while communicating to the rural audience? Illustrate with examples.

5. What are the different place utility preferences that rural consumers display? Do these preferences vary across product classes? Discuss the implications for their preferences for marketers.

IGNOU MS-611 (July 2023 – January 2024) Assignment Questions

1. What are the specific challenges for marketers intending to make a bid for the rural markets? Explain with examples.

2. What kind of sampling techniques can be used for rural markets while undertaking research? Discuss.

3. Visit any nearby village in the vicinity of your town and observe the price differentials across product category if any. Attribute the reasons for the same.

4. What is the relevance of sales promotion to the rural markets? Design and develop a rural sales promotion programme for Motorcycle tyres.

5. Can self-help groups be utilized in an organized manner by manufacturers? What problems and opportunities do you see in this relationship? Explain.

MS-611 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Rural Marketing
Language(s)	:	English
Code	:	MS-611
Degree	:	MBA (MS)
Subject	:	Marketing Management
Course	:	Core Courses (CC)
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.

IGNOU MS-611 (Jul 24 - Jan 25, Jul 23 - Jan 24) - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MS-611 – Rural Marketing Then GullyBaba is the right place for you. We have the Assignment available in Urdu language. This particular Assignment references the syllabus chosen for the subject of English, for the Jul 24 - Jan 25, Jul 23 - Jan 24 session. The code for the assignment is MS-611 and it is often used by students who are enrolled in the IGNOU Solved Assignments, MBA (MS) Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.