IGNOU MS-63 Product Management - IGNOU Solved Assignment (Latest)

1. (a) What is a Product? Discuss the classification of products with suitable examples. Explain the major areas of responsibilities of product management function.
(b) Discuss the constituents of product planning system. Explain the matrix approach to product planning.

2. (a) Explain the concept and logic behind product line decisions. Indentify and elaborate the features that companies pursue line extensions as a tool for business development.
(b) Explain the concept of portfolio. What is BCG growth share matrix? Explain the methodology of constructing BCG matrix.

3. (a) Distinguish between brand name and branding. Discuss the various branding policy decisions available to the marketer. Cite suitable examples for each of these brand policy options.
(b) Explain the various options available for a firm in setting responsibility for a new product development. Highlight the advantage and disadvantages for each of these options.

4. (a) Discuss the major concept generation methods that you are familiar with. Analyse the caveats of concept generation in terms of market acceptance of the product.
(b) Is product launching a necessity? If yes or no, justify with an example. What are the steps involved in the launch of a new product in the market.

1. (a) What is a Product? Discuss the classification of products with suitable examples. Explain the major areas of responsibilities of product management function.
(b) Discuss the constituents of product planning system. Explain the matrix approach to product planning.

2. (a) Explain the concept and logic behind product line decisions. Indentify and elaborate the features that companies pursue line extensions as a tool for business development.
(b) Explain the concept of portfolio. What is BCG growth share matrix? Explain the methodology of constructing BCG matrix.

3. (a) Distinguish between brand name and branding. Discuss the various branding policy decisions available to the marketer. Cite suitable examples for each of these brand policy options.
(b) Explain the various options available for a firm in setting responsibility for a new product development. Highlight the advantage and disadvantages for each of these options.

4. (a) Discuss the major concept generation methods that you are familiar with. Analyse the caveats of concept generation in terms of market acceptance of the product.
(b) Is product launching a necessity? If yes or no, justify with an example. What are the steps involved in the launch of a new product in the market.