IGNOU MS-65 Marketing of Services - IGNOU Solved Assignment (Latest)
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IGNOU MS-65 (January 2025 – July 2025) Assignment Questions
1. Choose any service of your choice and discuss the marketing implications of intangibility, inseparability, heterogeneity and perishability as applicable to the selected service. Give suggestions for overcoming these implications.
2. Why do customers switch service providers? Can you do anything as a marketer to prevent customers from switching? Discuss.
3. In what ways is distribution of services different from goods? Identify a few services which can be distributed through electronic channels and discuss the benefits and challenges involved in it.
4. Pricing strategy for services includes much more than determining what to charge’. Examine the statement with the help of suitable examples.
5. Write short notes on following
a. Gaps Model of Service Quality
b. Significance of Internal Marketing.
c. Reasons for growth of the service sector.
IGNOU MS-65 (January 2024 – July 2024) Assignment Questions
1. Choose any service of your choice and discuss the marketing implications of intangibility, inseparability, heterogeneity and perishability as applicable to the selected service. Give suggestions for overcoming these implications.
2. Why do customers switch service providers? Can you do anything as a marketer to prevent customers from switching? Discuss.
3. In what ways is distribution of services different from goods? Identify a few services which can be distributed through electronic channels and discuss the benefits and challenges involved in it.
4. Pricing strategy for services includes much more than determining what to charge’. Examine the statement with the help of suitable examples.
5. Write short notes on following
a. Gaps Model of Service Quality
b. Significance of Internal Marketing.
c. Reasons for growth of the service sector.
MS-65 Assignments Details
University | : | IGNOU (Indira Gandhi National Open University) |
Title | : | Marketing of Services |
Language(s) | : | English |
Code | : | MS-65 |
Degree | : | |
Subject | : | Marketing Management |
Course | : | Core Courses (CC) |
Author | : | Gullybaba.com Panel |
Publisher | : | Gullybaba Publishing House Pvt. Ltd. |