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IGNOU MS-66 (July 2024 – January 2025) Assignment Questions
1. What are the different ways of conducting marketing research’? Describe the scope for outsourcing marketing research services in India.
2. Explain the various extraneous variables that, if not controlled in a research design experiment, may contaminate the effect of the independent variable.
3. What is meant by a questionnaire? What are the merits and demerits of a structure questionnaire?
4. Suggest your own methods for overcoming the resistance to using market research if you are employed as the marketing head of a large manufacturing organisation.
5. Write short notes on following
a) Focus group study
b) Panel research design
c) Cross-sectional design
d) Quasi-experimental design
IGNOU MS-66 (July 2023 – January 2024) Assignment Questions
1. Indicate whether marketing research is relevant to each of the following organizations and if so, how each might benefit from it.
a) A Retail Shop
b) A BANK
2. What sort of marketing information can be collected with the help of a questionnaire? Explain the meaning of open-ended and closed-ended questions.
3. Describe in brief the importance of editing, coding, classification, tabulation and presentation of data in the context of research study.
4. Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.
5. Suppose you are the marketing manager of a newly established electronic industry interested in manufacturing Televisions (TVs). How would you go about assessing the present demand for TVs in the country and the forecast for the next five years?
