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IGNOU MS-68 (July 2024 – January 2025) Assignment Questions
1.a) Define and discuss the terms promotion and marketing communication. Highlight their major similarities and differences.
b) List out and explain all the key communication behavioural concepts citing examples for each of these concepts. You may also share your own experiences as examples. The choiceis left to you.
2.a) Distinguish between promotion and promotion strategy. As an advertising manager, of a regional FMCG company with focus on men’s grooming product category. Prepare a decision sequence analysis for the promotion mix for the below mentioned products.
a) Hair Dye
b) After shave Lotion
b) What are strategic considerations and creative considerations in the context of advertising campaign planning? Explain. Indentify four each strategic and creative considerations for a premium soap brand targeted atworking women.
3.a) Explain the role and significance of media characteristics and media selection in the context of advertising campaign planning. Identify from the recent past any product /brand of your choice where media selection has largely contributed to its success.
b) With suitable examples discuss the major elements of promotion mix? As a sales managers, of a low priced smart phone brand catering to the rural customers. What combination of promotion mix elements you would consider and why? Discuss each of these elements and the reasons for your choice.
4. a) What is an advertising agency? Discuss its evolutionary process and its role in the purchase process. Discuss the various advertising tasks that an agency needs to perform.
b) Discuss the various ‘C’ and their role in planning a communication strategy.
IGNOU MS-68 (July 2023 – January 2024) Assignment Questions
1. a) Explain the concept and the role of marketing communication in a FMCG company that you are familiar with.
b) As a marketer foraying into a range of ready to cook packaged food category discuss the consumer variables/key behavior concepts that you wish to consider and why?
2. a) Explain the term communication strategy. Why planning and execution of an advertising firm becomes essential? Discuss by taking an example the proposed framework of promotion strategy.
b) Distinguish advertising effectiveness and advertising research. When do marketers consider undertaking advertising research? Illustrate with an example.
3. a) List out the media options available to a consumer durable brand of your choice. Explain the characteristics, advantage and disadvantages of each of the said media.
b) Comment on the Media Selection, Planning and Scheduling activities. As an advertising agency how would you go about in organizing these activities mentioned above for a new brand of e-motorcycle for its official launch. Discuss.
4. a) Discuss all the various forms of marketing communication method that a marketer can consider. Highlight the benefits and limitation of each of these methods.
b) With the help of online resources and the secondary data available prepare a detailed note on the importance of legal and ethical issues on advertising and their impact on the consumer and the business as well.
