IGNOU MMPC-06 Marketing Management - Latest Solved Assignment

1. (a) Discuss the terms need, want and demand. Why these terms assume significance for every marketers/business. Discuss.
(b) Discuss the various marketing philosophies that you are familiar with. Highlight their importance and limitations in their evolution process.

2. (a) As a Marketing Manager, when and why you would embark analyzing the marketing environment? Discuss by selecting any product or product category of any FMCG or a consumer durables of your choice. Explain what combination of micro and macro environmental analysis that you would consider and why?
(b) Define a Product and discuss the various classifications that you are familiar with.

3.(a) Explain the concept of Product Life Cycle (PLC). Pickup any product/brand of your choice in the recent past where the marketing mix element have changed during the different stages of the PLC. List out all the changes that have occurred during its PLC.
(b) Discuss the elements of promotion mix. Identify the reasons why companies in the current business environment are of the opinion that there is a felt need and necessity of integrating all the elements of marketing communication mix with a strategic intent to compete and stay relevant at any given point of time. Explain with a example where all the elements of promotion mix/marketing communication are integrated. Select and make SWOT analysis and highlight the importance of integration.

4. (a) Bring out the major differences and similarities if any between product marketing and services marketing. With the help of internet and the secondary data sources prepare an essay on the reasons for the growth of service sector since 2010-2023. Furnish all the data and details.
(b) Make a visit to any firm /company in your location or you are familiar with where digital marketing has been adopted. Talk to the manager or the concerned person who is in-charge of the digital marketing activities and collect all the prospects and challenges that are being faced by the firm and the possible solutions for the same.

1. a) Define the term marketing. Discuss the scope and the changing role of marketing in the current business environment.
b) Distinguish and discuss the concept of a market Vs. concept of segment. Explain their relationship in planning for a suitable marketing strategy.

2. a) Explain the nature and concept of a product. Discuss the criteria on which products are classified. Explain with suitable examples.
b) What branding decisions you would consider if you agree that branding and packaging play a vital role in today’s business environment. Explain with an example.

3. a) Define the terms advertising and sales promotions. Bring out the major differences between these two key elements of promotion mix with suitable example.
b) Explain the term distribution and distribution management. Discuss the various types of direct and indirect channels that you are familiar, with examples.

4. a) Distinguish product marketing from marketing of services. Explain the various characteristics of services which make them different from tangible goods.
b) Discuss the major types of digital marketing techniques that are being used by firm’s to enhance their visibility and business growth.