PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU MMPM-04 (January 2025 – July 2025) Assignment Questions
IGNOU MMPM-04 (January 2024 – July 2024) Assignment Questions
1. Explain the different forms of ‘regional economic groupings’ giving suitable examples.
2. What is culture? Is it important for international marketers to take account of it, or is globalization going to make it a thing of the past?
3. Briefly explain the components of international advertising strategy. What are the advantages and disadvantages of standardization of international advertising programme?
4. Describe the techniques available for survey research (field research)? Discuss the errors of primary data collection in case of international marketing research.
5. Write short notes on following:
a) Role of Technology in international marketing
b) International distribution channels.
c) GATT