Name: International Marketing
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IGNOU MMPM-04 International Marketing - Latest Solved Assignment

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IGNOU - MMPM-04 (Jan 24 - Jul 24, Jan 23 - Jul 23) Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MMPM-04 - International Marketing? Then GullyBaba is the right place for you. We have the Assignment available in English language. This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the January 2024 - July 2024 session. The code for the assignment is MMPM-04 and it is often used by students who are enrolled in the MBA (New), PGDIMM, MBAMM Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION

IGNOU MMPM-04 (January 2024 – July 2024) Assignment Questions

1. Explain the different forms of ‘regional economic groupings’ giving suitable examples.

2. What is culture? Is it important for international marketers to take account of it, or is globalization going to make it a thing of the past?

3. Briefly explain the components of international advertising strategy. What are the advantages and disadvantages of standardization of international advertising programme?

4. Describe the techniques available for survey research (field research)? Discuss the errors of primary data collection in case of international marketing research.

5. Write short notes on following:
a) Role of Technology in international marketing
b) International distribution channels.
c) GATT

IGNOU MMPM-04 (January 2023 – July 2023) Assignment Questions

1. Distinguish between international and domestic marketing with suitable examples.

2. What role has technology played in international marketing? Discuss with the help of examples.

3. What are the dominant elements of an integrated marketing plan? Do you think that standard promotional tools such as coupons, premiums, etc. will be equally effective in international markets? Discuss.

4. What factors make controlling international operations more complex than controlling domestic marketing activities? Explain with the help of a specific example.

5. Write short notes on following

a) Environmental concerns in international marketing
b) Cultural influence on business negotiations
c) WTO

MMPM-04 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	International Marketing
Language(s)	:	English
Code	:	MMPM-04
Degree	:	MBA (New) MBAMM PGDIMM
Subject	:	Marketing Management
Course	:	Specialization Course
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.