Name: Marketing of Services
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IGNOU MMPM-05 Marketing of Services - Latest Solved Assignment

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IGNOU MMPM-05 (July 2024 – January 2025) Assignment Questions

1. What are the differences between ‘search’, ‘experience’, and ‘credence’ qualities? What are the implications of these qualities for service marketers? Explain with the help of examples.

2. What guidelines would you follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.

3. Differentiate between high-contact, medium-contact, and low-contact services. How are people’s roles different in these services?

4. Explain the significance of determining demand patterns. Select any service organization of your choice and describe its demand patterns and its underlying causes.

5. In the following organizations identify the various physical evidences and suggest ways to improve upon them.

a) A nationalized bank and a private bank.

b) A super bazaar and a private department store.

IGNOU MMPM-05 (July 2023 – January 2024) Assignment Questions

1. Select any three major service sectors in India and explain their growth trends.

2. What are the implications of the concepts of adequate service, desired service, and zone of tolerance for services for a marketer? Taking the example of an AC maintenance service, explain the service levels and the inputs that can be drawn for the service delivery.

3. Why is word-of-mouth (both in person and online) important for service marketing? How can a service firm encourage and manage word-of-mouth?

4. Select a service process that you are familiar with and explore at aspects where it might be improved. Additionally, describe how automation can be utilised to manage processes effectively.

5. If you were the manager of a service firm and wanted to apply the gaps model to improve service, which gap would you start with? Why? In what order would you proceed to close the gaps.

MMPM-05 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Marketing of Services
Language(s)	:	English
Code	:	MMPM-05
Degree	:	MBA (New) MBAMM PGDIMM
Subject	:	Marketing Management
Course	:	Specialization Course
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.

IGNOU MMPM-05 (Jul 24 - Jan 25, Jul 23 - Jan 24) - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MMPM-05 – Marketing of Services Then GullyBaba is the right place for you. We have the Assignment available in Urdu language. This particular Assignment references the syllabus chosen for the subject of English, for the Jul 24 - Jan 25, Jul 23 - Jan 24 session. The code for the assignment is MMPM-05 and it is often used by students who are enrolled in the IGNOU Solved Assignments, MBA (New), MBAMM, PGDIMM Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.