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IGNOU MMPM-06 Marketing Research - IGNOU Solved Assignment (Latest)

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PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION

IGNOU MMPM-06 (January 2025 – July 2025) Assignment Questions

1. Discuss the role of new technologies in marketing research.

2. Discuss the main sources of primary and secondary data used in marketing research.

3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period of five months are given in the following table.

Month 1 2 3 4 5

Advertising Expenditure (Thousand Rupees) 8 9 8 9 10

Sales (Thousand Rupees) 12 13 14 15 16

Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing interpret the results

4. What are the areas of application of big data in marketing research? Discuss.

5. Write short notes on following:

a) importance of research design

b) Conjoint analysis

c) Logistic Regression analysis

IGNOU MMPM-06 (January 2024 – July 2024) Assignment Questions

1. Discuss the role of new technologies in marketing research.

2. Discuss the main sources of primary and secondary data used in marketing research.

3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period of five months are given in the following table.
Month 1 2 3 4 5
Advertising Expenditure (Thousand Rupees) 8 9 8 9 10
Sales (Thousand Rupees) 12 13 14 15 16
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing interpret the results

4. What are the areas of application of big data in marketing research? Discuss.

5. Write short notes on following:
a) importance of research design
b) Conjoint analysis
c) Logistic Regression analysis

MMPM-06 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Marketing Research
Language(s)	:	English
Code	:	MMPM-06
Degree	:	MBA (New) MBAMM PGDIMM
Subject	:	Marketing Management
Course	:	Specialization Course
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.

IGNOU MMPM-06 (Jan 25 - Jul 25, Jan 24 - Jul 24) - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MMPM-06 – Marketing Research Then GullyBaba is the right place for you. We have the Assignment available in Urdu language. This particular Assignment references the syllabus chosen for the subject of English, for the Jan 25 - Jul 25, Jan 24 - Jul 24 session. The code for the assignment is MMPM-06 and it is often used by students who are enrolled in the IGNOU Solved Assignments, MBA (New), MBAMM, PGDIMM Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.