Name: Marketing Research
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IGNOU MMPM-06 Marketing Research - Latest Solved Assignment

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IGNOU - MMPM-06 (Jan 23 - Jul 23, Jan 24 - Jul 24) Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MMPM-06 - Marketing Research? Then GullyBaba is the right place for you. We have the Assignment available in English language. This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the January 2024 - July 2024 session. The code for the assignment is MMPM-06 and it is often used by students who are enrolled in the MBA (New), PGDIMM, MBAMM Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

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IGNOU MMPM-06 (January 2024 – July 2024) Assignment Questions

1. Discuss the role of new technologies in marketing research.

2. Discuss the main sources of primary and secondary data used in marketing research.

3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period of five months are given in the following table.
Month 1 2 3 4 5
Advertising Expenditure (Thousand Rupees) 8 9 8 9 10
Sales (Thousand Rupees) 12 13 14 15 16
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing interpret the results

4. What are the areas of application of big data in marketing research? Discuss.

5. Write short notes on following:
a) importance of research design
b) Conjoint analysis
c) Logistic Regression analysis

IGNOU MMPM-06 (January 2023 – July 2023) Assignment Questions

1. What are the different stages of the marketing research process? Discuss.

2. Discuss the meaning and importance of research design with examples.

3. A food processor is concerned that the 16 gram can of sliced pineapple is being overfilled. The quality control department took a random sample of 50 cans and found that the arithmetic mean weight was 16.05 grams, with a sample standard deviation of 0.03 grams. At the 5 percent level of significance, can the hypothesis that the mean weight is equal to 16 grams be rejected?

4. Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would use conjoint analysis in these situations.

5. Write short notes on following
a) Adoption of Marketing Research by Indian Businesses
b) Gaining Insights from Big Data
c) Role of social media in Marketing Research

MMPM-06 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Marketing Research
Language(s)	:	English
Code	:	MMPM-06
Degree	:	MBA (New) MBAMM PGDIMM
Subject	:	Marketing Management
Course	:	Specialization Course
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.