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IGNOU MMPM-08 (January 2024 – July 2024) Assignment Questions
1. What are the key issues and challenges that differentiate rural markets from urban markets? Discuss.
2. Discuss how education and occupation affect the consumption and buying process of rural consumers in case of:
a) Mobile Phones and internet services b) Two wheelers
3. The price/quality issue has for quite some time been a typical dilemma for markets trying to access the rural market. Due to the low-paying capacities of the rural consumer, marketers have typically loaded the retail points with stripped-down, lower-priced versions of the urban brands, only to find that quite a few rural consumers are flocking to the nearby feeder town for the products “like the urban people buy.” How do you think marketers aiming to focus on rural markets should respond to these price/ quality issue?
4. How does the physical infrastructure affect the distribution choices available to rural marketers?
5. Write short notes on following:
a) Role of Technology in Rural marketing
b) Hierarchy of markets for rural consumers.
c) Rural start-up opportunities
