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IGNOU MMPM-09 Retail Management - Latest Solved Assignment

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IGNOU - MMPM-09 (Jan 24 - Jul 24, Jan 23 - Jul 23) Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MMPM-09 - Retail Management? Then GullyBaba is the right place for you. We have the Assignment available in English language. This particular Assignment references the syllabus chosen for the subject of Marketing Management, for the January 2024 - July 2024 session. The code for the assignment is MMPM-09 and it is often used by students who are enrolled in the MBA (New), PGDIMM, MBAMM Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION

IGNOU MMPM-09 (January 2024 – July 2024) Assignment Questions

1 a) Distinguish and discuss the terms retail and retailing. By using secondary data and internet sources bring out the evolution of the retail sector since the last decade and a half. Highlight the nature, structure, growth, challenges and opportunities that are available to the sector.
b) Discuss the concept and the essence of the theory of wheel of retailing with a suitable illustration.

2 a) Explain the importance of strategic planning process in the context of retail business. Pickup any retail business of your choice and discuss the process.
b) What is retail life cycle theory? Discuss the various stages of the retail life cycle and explain their role and importance as a tool for business development.

3 a) When and how locational decisions assume importance in retailing? Explain the locational decisions theories that would help in making the right choice. Illustrate with a suitable example.
b) Explain the terms retail product mix and merchandising with examples. How would you go about planning merchandising for a new brand of premium readymade garments for men?

4 a) Discuss the importance and essence of store atmospherics. What are the key components of store atmospherics that you are familiar with? Elaborate.
b) Discuss the relationship of sourcing and inventory management in retail business. Discuss the steps involved in sourcing and highlight their significance.

 

IGNOU MMPM-09 (January 2023 – July 2023) Assignment Questions

1 a) Explain the terms retailing and retail business with suitable illustrations. What are the challenges faced by Indian retailers offer the possible solutions that you would recommend to face these challenges.
b) Discuss the concept of wheel of retailing and the various stages that are involved. Explain taking suitable example from the recent past.

2 a) What are the elements of a strategic planning process? Explain in detail their significance?
b) Why independent retailers are the most common type of retailer found everywhere? Discuss giving reasons.

3 a) Define the term product line retailing. Explain in detail about the specialty store and give a few examples of such stores in India.
b) Discuss the term Merchandise and explain the various factors to be considered while undertaking merchandise planning.

4 a) What is retail marketing mix? Explain the elements of retail marketing mix? Justify the existence of extended marketing mix elements for retail sector?
b) Explain the role of CRM in retail business. Do you consider that the CRM software used by organized retailers to target customers could be deployed in mom-and-pop stores? Why or why not?

MMPM-09 Assignments Details

University : IGNOU (Indira Gandhi National Open University)
Title :Retail Management
Language(s) : English
Code : MMPM-09
Degree :
Subject : Marketing Management
Course : Specialization Course
Author : Gullybaba.com Panel
Publisher : Gullybaba Publishing House Pvt. Ltd.

Assignment Submission End Date-upto

The IGNOU open learning format requires students to submit study Assignments. Here is the final end date of the submission of this particular assignment according to the university calendar.

  • 30th April (if Enrolled in the June Exams)
  • 31st October (if Enrolled in the December Exams).

What’s Included

In this section you can find other relevant information related to the Assignment you are looking at. It will give you an idea of what to expect when downloading a PDF soft copy from GullyBaba.

  • All Solved Answers By IGNOU Experts.
  • Available for 3 Times for Download.
  • Downloadable Soft Copy in PDF.
  • Print Ready Format: A4 (21 x 29 x .20 cm (Width x Length x Height)

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