Name: Marketing of Financial Services
SKU: 20692
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IGNOU MS-423 Marketing of Financial Services - Latest Solved Assignment

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IGNOU - MS-423 (Jan 24 - Jul 24, Jan 23 - Jul 23) Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MS-423 - Marketing of Financial Services? Then GullyBaba is the right place for you. We have the Assignment available in English language. This particular Assignment references the syllabus chosen for the subject of Marketing, for the January 2024 - July 2024 session. The code for the assignment is MS-423 and it is often used by students who are enrolled in the MBF Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

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IGNOU MS-423 (January 2024 – July 2024) Assignment Questions

1. Define ‘services’ and explain the difference between products and services? Discuss the services characteristics and the implication that they create for marketers of financial services.

2. Explain the various Behavioural Models used for analysing buyers and discuss their marketing applications.

3. What are the different Channels of Distribution for Banks? Describe the Electronic Methods of distributing Financial Services.

4. What are the investors preferences towards specific features of Mutual Fund Schemes? How do mutual funds apply differentiation to focus attention on their products?

5. Explain the impact of Information Technology on Business and Economy with special reference to International Business.

IGNOU MS-423 (January 2023 – July 2023) Assignment Questions

1. Explain the different marketing orientations and discuss their application in marketing of financial services.

2. Explain the unique features of banking services and discuss how these features impact the selection of distribution channels for delivery of banking services and products.

3. Explain the following:
(i) Securitization Services
(ii) Factoring and Forfaiting Services

4. What are Insurance Services? Discuss the need for marketing of insurance services and discuss the scope for growth of insurance services.

5. What are the drivers of change in Financial Services? Explain the role of information technology to address these changes.

MS-423 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Marketing of Financial Services
Language(s)	:	English
Code	:	MS-423
Degree	:	MBF
Subject	:	Marketing
Course	:	Specialization Course
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.